The Chronicle of Higher Education has an interesting short audio interview (9 minutes) with University of Arizona’s president, Robert Shelton, on how to make the public university relevant to the public: Updating the Land-Grant University in Arizona.
The most recent issue of Feliciter, the Canadian Libraries Association publication has several interesting pieces on marketing and libraries
Is a Window Shutting? Quick! Build a Door!. Richardson, Juanita. Feliciter; 2007, Vol. 53 Issue 3, p120-122, 3p
The author reflects on Roy Tennant’s assertions on libraries, writer of “Library Journal.” According to Tennant, a library is just a window of opportunity to leap into a future where we add that value to our institutions in ways we have never imagined before or are only beginning to envision, but that window may already be in the process of slamming shut. He discusses the definition of the term marketing which he refers to the promotion of products or services, particularly branding or advertising.
Marketing Mindset: Focusing on the Customer, from Technical Services to Circulation.. Wallace, Karen. Feliciter; 2007, Vol. 53 Issue 3, p126-129, 4p
The article discusses the significance of marketing towards customer satisfaction on library services. It was noted that library employee should understand the basic marketing concepts since it will play a key role in developing library collections and services that can meet user needs and even exceed their expectations. Moreover, service inter-action and observation can be valuable ways to get to know clients particularly when deliberately and systemically incorporated into library operations.
My Pleasure to Serve You: Client Service Marketing.. de Stricker, Ulla. Feliciter; 2007, Vol. 53 Issue 3, p130-133, 4p
The article discusses the implications of marketing towards good customer service at library operations. It was revealed that every library manager aims on giving unfailing excellent service and builds tracking mechanisms on detecting the quiet defections. The key elements in good client service marketing were also presented which includes on managing a positive client experience, engaging the client with a “what else?” and “who else?” approach, and learning on opportunities.